Revolutionizing Brand Promotion Via Predictive Analytics & Forecasting

Authors

  • Kinza Aslam Mehran University of Engineering and Technology, Jamshoro, Pakistan Author
  • Kashaf Abdullah Mehran University of Engineering and Technology, Jamshoro, Pakistan Author
  • Rabeea Jaffari Mehran University of Engineering and Technology, Jamshoro, Pakistan Author

DOI:

https://doi.org/10.61503/Ijmcp.v2i1.200

Keywords:

E-commerce Platforms Predictive Analytics, Market Trends

Abstract

Introducing an innovative brand promotion platform, RBP, that seamlessly merges predictive analysis and intuitive e-commerce functionalities. This platform empowers local businesses with actionable insights derived from predictive analytics and forecasting, enabling strategic decision-making regarding product offerings and marketing strategies, while ensuring customers enjoy a frictionless shopping experience through a dedicated and user-friendly website. User-centered design principles guided the intuitive interface, featuring robust search capabilities and responsive web design for seamless accessibility. Advanced data analytics and predictive analysis drive personalized user experiences and optimize product recommendations, real-time communication tools, such as video calls, enhance transactional trust and user engagement. Feedback mechanisms and social sharing functionalities encourage community interaction and brand advocacy, fostering enduring customer loyalty and reducing cart abandonment rates

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Published

2025-07-17

How to Cite

Revolutionizing Brand Promotion Via Predictive Analytics & Forecasting. (2025). International Journal of Multidisciplinary Conference Proceedings (IJMCP), 2(1). https://doi.org/10.61503/Ijmcp.v2i1.200