Masoom Fatima, Misbah Mushtaq, Aliza Ghafoor. Influence of Green Marketing, Ethical Branding, and Sustainability Awareness on Customer Loyalty in E-Commerce. IJMCP [Internet]. 2025 Oct. 30 [cited 2026 Apr. 17];2(2):30. Available from: https://www.ijmcp.com/index.php/ijmcp/article/view/268