Raheem Ullah, Muhammad Arsalan Danish, Zahid Iqbal. Effect of Digital Marketing Strategies & Brand Image on University Selection by Students. Mediating Role of Perceived Value and Moderating Effect of Social Media . IJMCP [Internet]. 2024 Dec. 31 [cited 2025 Aug. 30];1(1):27. Available from: https://www.ijmcp.com/index.php/ijmcp/article/view/153