Hamail Iqbal and Noreen Yousaf (2024) “The Impact of Social Media Advertising and Peer Recommendations on Students’ Brand Loyalty, Mediating Role of Brand Awareness & Moderating Effect of Online Engagement”, International Journal of Multidisciplinary Conference Proceedings (IJMCP), 1(1), p. 64. Available at: https://www.ijmcp.com/index.php/ijmcp/article/view/44 (Accessed: 30 August 2025).