HIRA SHAHID. Marketing-Related Strategic Investment and Market Performance of Listed Consumer Goods Firms: Evidence from 2015–2025. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 3, n. 1, p. 33, 2025. DOI: 10.61504/ijmcp.3.1.2026.274. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/274. Acesso em: 26 oct. 2026.