MASOOM FATIMA; MISBAH MUSHTAQ; ALIZA GHAFOOR. Influence of Green Marketing, Ethical Branding, and Sustainability Awareness on Customer Loyalty in E-Commerce. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 2, n. 2, p. 30, 2025. DOI: 10.61504/. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/268. Acesso em: 17 apr. 2026.