SAQIBA EHTESHAM. The Impact of Social Media on Consumer Behavior Using Big Data Analytics. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 2, n. 1, 2025. DOI: 10.61503/Ijmcp.v2i1.174. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/174. Acesso em: 11 sep. 2025.