MISBAH MUSHTAQ. The Impact of Digital Marketing Strategies and Product Sustainability on Brand Equity: The Mediating Role of Customer Trust. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 1, n. 1, p. 47, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/64. Acesso em: 14 oct. 2025.