LAIBA MUSTAFA. The Influence of Digital Advertising and Customer Engagement on Brand Equity. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 1, n. 1, p. 52, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/54. Acesso em: 14 oct. 2025.