The Impact of Social Media Advertising and Peer Recommendations on Students’ Brand Loyalty, Mediating Role of Brand Awareness & Moderating Effect of Online Engagement. International Journal of Multidisciplinary Conference Proceedings (IJMCP), [S. l.], v. 1, n. 1, p. 64, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/44. Acesso em: 8 may. 2025.