SAAD ZAFAR; BILAL ALI; HASNAIN ALI. The Role of Digital Innovation, Customer Analytics, and Financial Literacy in Enhancing Customer Lifetime Value in E-Banking. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 1, n. 1, p. 67, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/32. Acesso em: 14 oct. 2025.