M.HASSNAIN ALI; M. SUFYAN AFZAL,; NUMAN MAJEED. The Impact of Marketing Innovation, Payment Flexibility, and Customer Trust on Brand Advocacy in Retail Banking. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 1, n. 1, p. 39, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/145. Acesso em: 30 aug. 2025.