The Impact of Social Proof and Price Discounts on Consumer Purchase Behavior: Mediating and Moderating Effects. International Journal of Multidisciplinary Conference Proceedings (IJMCP), [S. l.], v. 1, n. 1, p. 22, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/139. Acesso em: 1 may. 2025.