SOHAIL UMAR. The Impact of Marketing Automation and Data Analytics on Sales Performance: The Role of Lead Conversion and Industry Competition. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 1, n. 1, p. 13, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/101. Acesso em: 31 aug. 2025.