M. HASSNAIN ALI; EHSAN ZAMEER; ABAIDULLAH. Assessing the Impact of Marketing Innovation, Financial Accessibility, and Corporate Reputation on Customer Retention in the Financial Services Industry. International Journal of Multidisciplinary Conference Proceedings (IJMCP), Pakistan, PK., v. 1, n. 1, p. 1, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/1. Acesso em: 30 aug. 2025.